I am Judith Norman. I am a creative storyteller, an entrepreneur and the founder of Start TV – a multimedia company that highlights the entrepreneurial journeys of multicultural women.
Start TV was created because I wanted to inform, inspire and empower women who wanted to turn their ideas into businesses and take control over their lives. That’s why we created the 30-Day StartHER Challenge. We developed daily actionable steps that will guide you through the process of taking an idea to an actual business. And you don’t have to do it alone. I’m going to share some of my journey and I’ve invited four other women entrepreneurs to share their experiences. I call them the StartHER Squad.
Okay, let’s get started. The 30-Day StartHER Challenge featuring the StartHER Squad launches now.
ACTIONABLE STEPS AND TESTIMONIALS
Write down your top three business goals and a target date for completion. Break each objective down into manageable daily steps that empower, not overwhelm you.
Video: Judith, Katia, Porsche and Tamara share how and why they document their goals.
Choose a name for your business that resonates with your mission. Once you have decided on a name, trademark it using either an online service like Legal Zoom or an intellectual property attorney. Be sure to also secure the social media handles.
Video: Judith shares the story behind the name: START TV.
Find out from your local and/or state government’s business portal website what type of licenses, permits and other documentation you will need for your business. Compile all of the required forms into a binder and tackle them one-by-one. There may be required fees, so be prepared financially.
Video: Tamara shares why it was important for her – professionally and personally – to make sure that her business was order.
Challenge yourself to ask one person – whether it is a family member, friend or stranger – for something that you need to further your business goals. If for some reason the first person you ask says, “No”, or doesn’t respond at all, ask someone else (and so on) until you get your “Yes”.
Video: Porsche shares the surprising thing that happened when she dared to ask for help.
Think of one solution that will help you overcome an obstacle facing your business goal. Write it down and then activate it. Avoid throwing money at problems. Get creative. Brainstorm with a friend or mentor. And most important, don’t give up.
Video: Claudia shares how the pandemic forced her to pivot from her 2020 plans and why that turned out to be a good thing for her business.
Think about how you want your business to be represented in the marketplace. What makes your brand unique? What is your niche? What will your logo look like? Will you have a tagline? What is your brand’s personality?
Video: 5 Ways to Become Your Brand
Draft a business plan that covers not only the who, what, when, where, and why for your business but, also the how – as in how will this entrepreneurial endeavor affect your personal life, your family, your personal finances, and your health.
Video: Katia shares why considering her family was her top priority when she made the decision to become an entrepreneur.
Good credit matters. Whether you are applying for a business loan, leasing a building, or purchasing inventory, your credit history will be considered. Watch our video and learn how you can improve your credit score – by yourself. Don’t waste money on costly credit repair services. There are no quick fixes. And most important, forgive yourself for any past financial mistakes. You’re human. Do not allow shame to prevent you for doing what is necessary to move forward.
Video: 5 Ways to Overcome Bad Credit
There’s a cost to being the boss. Make a list of all of the personal, professional and financial investments that you have made in yourself for your business. Be sure to include the results. Celebrate your wins – no matter how small. Keep the list handy for reference for when you are considering taking another risk and you need a confidence injection.
Video testimonial: Tamara shares how daring to compete on Food Network’s Halloween Baking Championship was one of her most empowering experiences.
Knowing how to encourage yourself is one of the most important habits that you will need on your entrepreneurial journey. Everyone is not going to understand your passion. So, in order to not be defeated by discouragement, be intentional about affirming yourself everyday.
Video: 5 Affirmations to Tell Yourself Everyday
Open a separate business bank account for your company. Comingling personal and business assets can get you into a lot of trouble with the Internal Revenue Service (IRS). Consider using a credit union. Wherever you decide to bank, visit their website to review their account offerings. Then, call them in advance and find out what documents you will need and how much cash you must deposit in order to open an account.
Video: 5 Documents You Need to Open a Business Bank Account
Don’t risk your rent, mortgage, utilities, health, or other essential personal needs by over-investing in your startup company. In the beginning, businesses eat a lot of money. Set a firm limit to the amount of personal money that you will invest. Develop products, monetize your content, or, if necessary, take on a second job to carry the business until it generates a steady income.
Video testimonial: Claudia shares her method for keeping up with her business expenses.
Resourcefulness and resilience go hand-in-hand when launching a business. Be open to learning new skills to compensate for professional services that you are not yet ready to afford. Make friends with Google and YouTube. Don’t buy into get rich quick scams that come in the form of some online courses and coaches. Do the work. You got this, Sis!
Video testimonial: Judith shares how an outrageous price quote, Google and YouTube motivated her DIY some of her earlier business needs.
Make a list of all of the items that you will need to launch your business. Reach out to friends, families, and even brands and ask for their help sourcing your list.
Video testimonial: Judith shares some of the ways her family and friends supported her entrepreneurial endeavors.